# 1 OF 5 ULTIMATE DIRECT SALES TIPS FOR WHEN THERE?S
NOTHING IN YOUR DIARY
It?s painful isn?t it? When you?ve been kicking some goals here and there with your direct selling business and then you kind of put the focus away for a moment and suddenly ? that?s it ? there are no party/ trunk show/demo bookings in the diary. Zippo, zero, zilch,? in the forward plan. How do I know? Oh it happened to me in my early years of direct selling and so today I?m sharing with you the
5 ULTIMATE DIRECT SALES TIPS, FOR WHEN THERE?S NOTHING IN YOUR DIARY!
You see; we?re a social selling industry. We?re in the business of relationship selling versus transactional selling. And this means the social connections you create are the key to creating appointments again, so you can go on and fill your diary with bookings from there. It starts with ONE more appointment than what you have right now.
Now I?m not talking about social media in this particular blog, and I do want to say a presence on social media is absolutely vital. Where your direct sales customers hang out, is the platform you should be on!?? And having said that, social media is about raising awareness, and it?s not about selling. The conversion to the sale happens outside of social media ? and if that sparks your curiosity, I?ll chat more on that at another blog.
For now; I want to give you 5 ultimate direct sales success tips for what to do when there is nothing in your diary, and think of them as actions you can do RIGHT NOW, in addition to being present on social media! Okay? So to keep them nice and short and quick to watch and read, here comes 5 tips over the next 5 days?. Let?s go?.
ACTION TIP #1 ? LEND YOUR PRODUCT
If your direct sales company gives you samples, or welcomes you to purchase samples for distributing ? get them out there. If your product is not sample driven, then lend your display or the product you take to a demo and put into use. Yes; I?m talking about your usable product. The intent is to raise awareness and ignite curiosity. When someone has your products in their hands and they?re using them, they?re forming their own opinion about how well your product belongs in their life! It?s tactile, it?s hands on, it?s making the user consider YOU and your products!
For example; if your DIRECT SELLING model is with
=> Cleaning products ? get them into the hands of existing customers who have not yet purchased products for particular zones around the home. Lend them for an agreed number of days, with the request you simply value their feedback when you return to collect!
=> Beauty ? provide samples for specific skin, makeup, face or body solutions. Confirm a date you?ll be calling for feedback, and this means the sample is used before you call!
=> Weight Loss ? provide samples of different flavour shakes for taste, if they?re an existing customer, OR a day of meal replacement to experience how simple it was to not feel hungry and get through the day! Again ? make an agreed time when you?ll be calling for feedback.
=> Cooking ? now if it?s pantry items, food items, that?s a simple one to sample AND I highly recommend you print off and supply a recipe to go with it.
If you?re direct selling product is kitchenware and you?re not out the door at a demo and you have gaps in your diary; your kitchenware product isn?t doing anything sitting in your business bag. Lend it. Seriously ? drop your pressure cooker or favourite frying pan around to a curious neighbour or existing client, or a guest from a past demo who hasn?t purchased yet. Include 3 recipes so they find it a no-brainer to step into using it. Remember; you?re coming back to collect it on a specific date, and all you?re asking for is their feedback! Come on you KNOW the customer will want to collect the remainder of your range once they?ve experienced it like this!
=> Clothing and Jewellery ? here?s an idea. Listen out for neighbours and customers heading out to special occasions. Offer a loan of a jewellery piece or accessory clothing, to top off an outfit. Return to collect it a few days later and find out how many compliments they received !
=> Essential Oils ? again ? what can you gift, sample, lend and invite feedback for. Put a date on it and return to collect in exchange for their feedback.
Now if I haven?t mentioned your product as yet, I?m sure you?re getting the idea that if there is nothing in your diary , raise the awareness and visibility of your product ? CREATE THE NEED !
Of course when you make a time to collect the product and or/ their feedback, you?ll be hearing some excellent news about the impact it made for that person AND you?ll highly likely be asked for more information, including the price. Provide options, including a demo/trunk show/pop up shop as one of the choices they have to own this product. Be ready with your next available date and book in close by offering your next 2 available dates!
So there you have it ? lend your product, create the need and create appointments in your diary.
For 5 days in a row we?re talking the 5 Ultimate DIRECT SALES tips for when there?s Nothing In Your Diary!? If you?re on my mailing list; keep an eye on your inbox for #2 tomorrow.
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About the author:
Beverley Unitt is the co-founder of BE YOU Success Coaching and on a mission to INSPIRE DIRECT SALES CONSULTANTS & LEADERS
TO CREATE THEIR MAGNIFICENT LIFE!
As a team performance and leadership development specialist in the exciting world of direct selling, Beverley is an influential keynote speaker at conferences, festivals and roadshows; inspiring the empowering thinking, communication and behaviour necessary for consistent growth results in Direct Sales.
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